Saturday, July 25, 2009

Book Review - The Copywriter's Handbook, by Bob Bly

Before reading this book, I wasn’t clear on what a copywriter actually did. A copywriter creates print and web content for marketing purposes. They are wordsmiths who choose their words to capture their audience’s attention.

Here’s what I learned:

1) We see the same words repeated in a variety of ads because those words are proven to sell, time and time again.

2) Copywriter's sell things with their words, so every copywriter should look at the end product and ask, “is this going to sell something?” Everything else is irrelevant.

3) Copy (the text that copywriters produce) should tell a compelling story that keeps people reading.

Here's Bob Bly's website:

Bob Bly

Here’s the Amazon link:

The Copywriter's Handbook

Friday, July 10, 2009

Book Review - Getting Things Done, by David Allen

Getting Things Done
This book is a very quick read and worth the couple of hours it will take to get through it.

Here’s what I learned:

1) Manage your TODOs using an electronic medium. Set a start date, a complete date, and a priority. Don’t use your email as your to-do list. A clear to-do list will clear your mind and lift a burden. I tried this and it worked.

2) A good day means that we've completed 3 important things that day. At the beginning of the day, choose which 3 things you will complete.

3) If your organizational system is simple, you are more likely to follow through with it and complete it.

Here's the Amazon link:
Getting Things Done