Saturday, July 25, 2009
Book Review - The Copywriter's Handbook, by Bob Bly
Before reading this book, I wasn’t clear on what a copywriter actually did. A copywriter creates print and web content for marketing purposes. They are wordsmiths who choose their words to capture their audience’s attention.
Here’s what I learned:
1) We see the same words repeated in a variety of ads because those words are proven to sell, time and time again.
2) Copywriter's sell things with their words, so every copywriter should look at the end product and ask, “is this going to sell something?” Everything else is irrelevant.
3) Copy (the text that copywriters produce) should tell a compelling story that keeps people reading.
Here's Bob Bly's website:
Here’s the Amazon link:
The Copywriter's Handbook